ABOUT
Apparel Direction & Design (AD&D), a company formed in 1996 in Tirupur, India servicing Apparel brands in the USA, Europe, and Australia by Thirumoorti Ra (Moorti). Its vision is to be the one- stop solution for Apparel brands demanding great products on time and with perfect quality.
Since 1998 AD&D has been focussing mainly on golf apparel and since 1999 it has been serving golf brands Cutter & Buck, Pebble Beach, PGA, Tehama, Tricot St. Raphael, etc. ADD was able to achieve this customer base by designing and developing products specifically for the golf apparel industry.
In keeping with the technical advances ADD has cultivated customers in other areas of loungewear and fashion wear since 2010 and also in the home textiles bedding products. Currently, ADD serves well-known brands in the bedsheets market.
AD & D believes in transparent operations in all areas between the customer and the vendor. The hands-on approach in every aspect right from sampling, price negotiation, order process, and quality control has resulted in happy customers.
The execution team has got technical knowledge in every process of manufacturing and continually learns and adopts new technologies for enhancing the productivity and quality of the products.
AD & D performs checks at every stage of production and has in-house capacity to test all products from production making sure it meets the customers' requirements. The Quality Control Team at AD&D has pioneer knowledge on product techniques, fabric knowledge, sampling & production control. Providing superior quality products to our customers is very important and it has embedded in the company's core values.
Our line up vendors factories are approved for quality and social compliance. Our factories are approved for SA 8000, WRAP, CTPAT, GOTS.
We work closely with our vendors to develop products that make a difference in people's live. through partnered research and development, consumer research , Quality assurance, and extensive social responsility initiatives, we are able to deliver truly innovative collections of the highest quality
Quality
- Environmentally-friendly packaging and practices
- Strict adherence to social compliant protocols and procedures
- Approved quality spec standards for all products
- Dedicated quality inspection team in China, India, and Turkey overseeing every stage of production
- Every product goes through an extensive quality assurance process
- All factories are rated and continuously inspected to International Standards
- Dedicated weaving quality technician managers for all products
- Strict adherence to ISO and ECO standards
- Dye lot color technicians approve each and every dye lot against approved original before cutting
- Pre-production MTL testing on all products
AD&D's pioneering innovations has been in the technological performance finishes of wicking, wrinkle defence, anti microbial, stain release, quick dry, CBD and Thymol.
AD&D's innovative quality products are bed sheet sets, comforters, quilts blankets and throws. The fabrics are chosen from the finest Egyptian, Pima, long stape cotton and finest denier microfibres to produce exquisite fabrics for touch, feel and performance.
Home Textiles Collections
- Sheet Sets
- Pillow Shells
- TOB
- Kitchen Products
- 4/1 Satin
- Percale Weave
- Jacquard
- Dobby Weave
- Printed
- Flannel
- 100% Cotton
- 100% Supima / 100% Egyption
- Cotton Thread Count Ranges from T144 to T1000
- CVC Thread Count Ranges from T300 to T2500
- Different washes
Apparels Collections
- Single / Double Mercerized , Performance Items , Organic Polo
- T-Shirts 100% Cotton & 100% Organic
- Outer Wear / Jacket Wind , Water Resist Jackets & Seam Sealed Jackets
- Sports Wear Cotton with Spandex , Polyester with Spandex
- Performance items 4 in 1 treatment , Moisture wicking , Dry tech , Coolest comfort , CBD infused Oil , Anti-Shield , Block Bedbugs , Dry Protect , Protector, Q10 , Santeol , Scent & Sense , Silky Plus , Youth , Respire , Wrinkle Defense & Green Tea